From UX audits to website and app refreshes to service designs, here are some of the works which I have done.

Please contact me if you would like to see more.

✦ UX Works

Designing for delights

✦ App Refresh

abillionveg was an app that helped people discover and connect to plant-based options and lifestyle worldwide. However, the app came across as a corporate app and there was lack of motivation from people to adopt the lifestyle.

People are willing to adopt social change, but how can the adoption be converted into a habit was the objective. Restructuring the content and strategising the type of content which would interest the users was key to the project.

Design thinking was used to establish and understand the users, which crafted the experience architecture, content strategy and visual identity. As a result, the app has a new digital identity which adapts to different users' and business needs.

Changing the narrative to a lifestyle incentive

✦ User Journeys & App Development

During COVID-19, organisational's process gaps were made painfully obvious; multiple processes were not unified and integrated well, resulting in tedious processes with multiple touch-points.

Instead of reinventing the wheel, the team streamlined the processes through a workspace app named MARLA (My Automatic Reliable Lean Assistant). Using design to ease the learning curve and making the tasks more gamified with informative assistance to motivate the users to complete their tasks.

We identified the pain points and needs in the current processes, along with the opportunities. Future-state user journeys were crafted for onboarding of a new employee and booking of a meeting room through streamlining of notifications, experience and content architecture based on existing organisational solutions.

Optimising the digital workspace experience

✦ Website Flow Enhancement

Tasked to improve the purchasing of travel insurance as clearly and easy as possible on a mobile phone, a heuristic analysis was done to help identify where were the areas which required improvement.

We streamlined the flow to reduce repetitive steps and information overload, along with restructuring how the content is displayed, especially on a mobile phone.

We also identified opportunities to add value to the flow, to lessen manual effort required from the user while making the user feel catered to and encourage further engagement within the website.